About
We are
The Thirty
The name
Why The Thirty
In the accounts of 2 Samuel 23 and 1 Chronicles 11, a king's army is remembered through a short list of names: the man who held a field alone when the rest of the line had gone, the three who broke through an enemy camp for a cup of water, the ones who stood when everyone else retreated. They were known individually for what they could do, and collectively for what they were willing to do for each other. Tradition remembers them as the Thirty.
We borrowed the name for what it describes, not for ceremony. A small group, selected on merit. Loyal to the person beside them. Measured by what they did when the odds were wrong. Those are the qualities that decide competition, and they are the standard we hold the whole organization to, not just the players.
Not remembered for their number. Remembered for what they did.
- Stand your ground
- Brotherhood
- Discipline
- Courage
- Loyalty
- Excellence
The game
Why esports
In 2026, The Thirty took its first competitive step with the launch of The 30, its professional Mobile Legends: Bang Bang roster. It is the beginning of a larger ambition: building teams, creators and competitive communities capable of representing African esports on a global stage.
Elite competitors in this region have rarely had what elite competitors elsewhere take for granted: structured practice, coaching, management that handles the business so the player can handle the game, and a path to international competition that does not depend on luck.
The Thirty exists to supply that structure. Development that is deliberate. Management that is professional. Opportunity that is earned and then protected. We start in Mobile Legends: Bang Bang because that is where the talent already competes, on the device this continent actually games on, and because the ceiling is real: it was the most-watched title at the 2026 Esports World Cup. The habits an organization learns running one division properly are the habits it needs for every division after it.
The country
Why Nigeria
Nigeria is home. It has one of the largest and youngest gaming populations anywhere, a competitive scene that is still being built, and a culture that does not need to be taught what it means to compete against the odds.
That combination is the point. The scene is young enough that it can be built properly, and the talent is deep enough that building it properly will matter. Nigeria is not a limitation we are working around. It is the starting position we chose.
The mission
Build world-class competitors.Build culture around them.Build a platform that lasts beyond one game.
Competition is the front door, but it is not the whole house. Around the team we are building the development pathway, the media, and the culture that turns a roster into something people belong to.
The future
The road from here
- CompetitionThe 30Professional esports. The first roster competes in Mobile Legends: Bang Bang, with more divisions to follow.Active
- DevelopmentThirty AcademyScouting, coaching and structured progression for competitors from Nigeria and across the continent.In development
- MediaThirty CreatorsCreators and content built around the team, the games and the culture that surrounds them.In development
- CultureThirty ApparelJerseys, essentials and limited drops. The lifestyle side of the brand, built with the same discipline.Coming later